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November 4, 2010

Annual Kapalua Tournament Renamed Hyundai Tournament of Champions

PONTE VEDRA BEACH, Fla. and FOUNTAIN VALLEY, California (November 4, 2010) – The PGA TOUR, Hyundai Motor America and Seoul Broadcasting System International (SBS) today announced that Hyundai has become the title sponsor of the PGA TOUR’s season-opening tournament at The Plantation Course in Kapalua, Hawaii for the next three years. 

As part of this agreement and commencing with the 2011 tournament, the event is being renamed the Hyundai Tournament of Champions, reintroducing the tournament’s original moniker that highlights the exclusive field of PGA TOUR tournament winners from the prior season.  This title sponsorship continues Hyundai’s “Big Voices in Big Places” strategy, positioning the Hyundai brand in the highest profile advertising venues including the NFL’s Super Bowl, an exclusive automotive sponsorship of the Academy Awards and a global sponsorship of the 2010 FIFA World Cup™.

“Hyundai’s title sponsorship of the PGA TOUR’s traditional season-opening tournament aligns our brand with world-class athletes who mirror our own competitive drive,” said John Krafcik, president and CEO, Hyundai Motor America. “This sponsorship ensures that every champion at the tournament will arrive in luxury, and the fans that follow the sport will be exposed to an all-new interpretation of intelligent luxury, the Hyundai Equus.”

Formerly known as the SBS Championship, this season-opening limited-field event was originally introduced as the Tournament of Champions in 1953 at Desert Inn Country Club in Las Vegas and maintained the Tournament of Champions identity until its title change in 1994.  The Tournament of Champions remained at Desert Inn Country Club until 1967, when it moved to Stardust Country Club.  The “T of C” then moved to La Costa Country Club in Carlsbad, CA in 1969, where it remained until moving to Kapalua in 1999.

 “We are delighted to welcome Hyundai to the PGA TOUR family,” said PGA TOUR Commissioner Tim Finchem.  “In our discussions, Hyundai expressed interest in continuing its brand momentum throughout the U.S., as well as further strengthening its position in Asia.  This title sponsorship will help accomplish these goals.”

After discussions with the PGA TOUR and SBS, Hyundai agreed to partner with both as the title sponsor of the event. SBS, the former title sponsor of the event, will continue its involvement with the tournament based on its original 10-year sponsorship agreement announced in May 2009.  Under that agreement, SBS will underpin the tournament through 2019. SBS will have hospitality and other on-site activities.

SBS also will continue to broadcast PGA TOUR tournaments in Korea through 2019.  SBS has been a broadcast partner of the PGA TOUR for more than 15 years.

Two-time defending champion Geoff Ogilvy of Australia will look to three-peat at the 2011 Hyundai Tournament of Champions on Monday, January 3 through Sunday, January 9, 2011, with four full-day coverage on the Golf Channel.

About Hyundai Motor America
Hyundai Motor America, headquartered in Fountain Valley, Calif., is a subsidiary of Hyundai Motor Co. of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through about 800 dealerships nationwide. All Hyundai vehicles sold in the U.S. are covered by the Hyundai Assurance program, which includes the 5-year/60,000-mile fully transferable new vehicle warranty, Hyundai’s 10-year/100,000-mile powertrain warranty and 5-years of complimentary Roadside Assistance.

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About SBS
Founded in 1990, SBS began broadcasting its full-fledged TV network and radio programming in 1991. Today, the audience of SBS includes Koreans, overseas Koreans and people from around the world. In March 2004, SBS moved into its new headquarters in Mokdong, which is also the center of the SBS multimedia group. The new headquarters will become the foundation for the company to embark on a digital broadcasting revolution and enable the company to compete effectively in the coming ubiquitous age of media.

SBS not only operates a terrestrial television channel, two FM channels and an AM channel for radio programming, but also owns four cable and satellite channels that encompass sports, golf, drama series, and entertainment. SBS has several subsidiary companies, including SBS Newstech, a specialized media technology company, SBS Artech, a computer graphics and art company, SBS Productions, Inc., a TV program production and distribution company, SBSi, an Internet and new media company, and SBS International, an overseas subsidiary.

About the Kapalua Resort
The Kapalua Resort is a 22,000-acre master-planned community on Maui’s northwest coast. The resort is renowned for its championship golf courses; a full-service tennis complex managed by Peter Burwash International; ten residential communities; premier hotel; condominium vacation rentals; three white sand beaches; and a myriad of restaurants and shops.  Kapalua Resort is located 32 miles from the Kahului International Airport and 10 miles north of historic Lahaina. For more information or to view live images of Kapalua Resort visit or call (800) KAPALUA.

About the PGA TOUR
The PGA TOUR is the world’s premier membership organization for touring professional golfers, co-sanctioning more than 100 tournaments on the PGA TOUR, Champions Tour and Nationwide Tour.
The PGA TOUR’S mission is to entertain and inspire its fans, deliver substantial value to its partners, create outlets for volunteers to give back, generate significant charitable and economic impact in communities in which it plays, and provide financial opportunities for TOUR players.   
In 2010, the three Tours collectively have tournaments in 34 states and in 12 countries outside of the U.S.  PGA TOUR tournaments are broadcast to nearly 600 million households in 225 countries and territories and 30 languages.
Virtually all tournaments are organized as nonprofit organizations in order to maximize charitable giving.  In 2009, tournaments on the three Tours generated $108 million for local charitable organizations.  The TOUR’s all-time total of charitable contributions is approaching $1.5 billion.
The PGA TOUR’s website is PGATOUR.COM, the No. 1 site in golf, and the company is headquartered in Ponte Vedra Beach, Fla.

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Media Contacts
Chris Smith                                                     Jim Trainor
PGA TOUR                                                      Hyundai Motor America
(904) 273-3379                                              (714) 594-1629                                            

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