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September 4, 2009

Tickets on sale now for the 2010 SBS Championship at Kapalua Resort's Plantation Course

KAPALUA RESORT, MAUI, HAWAI‘I (September 4, 2009) – The PGA TOUR returns to Kapalua Resort’s Plantation Course January 4-10, 2010 with the season-opening, champions-only SBS Championship. PGA TOUR fans can look forward to experiencing the first SBS Championship to be held at The Plantation Course and share in the excitement as the professionals compete for a 5.6 million dollar purse. Tickets are currently available for purchase on-line at with advanced purchase savings for season, daily and weekend passes.

This year, island visitors and residents can take advantage of new ticketing options and advanced purchase rates including the “Good Any Day” and “Weekender” passes. An incredible value for only $90, the Weekender includes two Saturday and two Sunday tickets, four coupons for lunch at Spectator Village and a 15% discount in the merchandise tent. After January 3, 2010, Weekender tickets increase to $125. Good Any Day passes provide access to the Pro-Am, first and second rounds for only $15 in advance or $20 at the gate. The third and fourth round Good Any day passes are only $20 each in advance or $30 at the gate.

Season passes to the SBS Championship are also available and provide unlimited access to the entire week of events, including the practice rounds, Pro-Am tournament and the professional competition for only $55 each. After January 3, the season pass price increases to $80.

These advance ticket prices will be available online only at from September 2009 through January 3, 2010. Tickets purchased online can be transferred by email, and lost and stolen tickets can be replaced.

Tickets will also be available for purchase at the gate during the event. Children under the age of 16 enter free with a ticket holding adult.

Eligible PGA TOUR professionals competing in the SBS championship consist of the champions from the 2009 PGA TOUR season, providing a rare opportunity for golf fans to get a first hand look at the action and their favorite players. Qualified SBS Championship players include defending champion Geoff Ogilvy, Retief Goosen, Zach Johnson, Steve Stricker, Kenny Perry, Angel Cabrera, Rory Sabbatini and many more. Practice rounds begin January 4 and 5, followed by the Pro-Am on January 6 and professional rounds on January 7, continuing until the final round on Sunday, January 10. For more information please visit or call 1-877-772-5425 for ticket purchase information. For tournament questions, please call Kapalua Resort’s Events Management office at 1-888-665-9160.


Founded in 1990, SBS is an international broadcasting company, leader and frontrunner in the digital broadcast era. SBS programs reach nearly 100% of the Korea’s population. SBS owns and operates one TV station; two radio stations (AM & FM), and four cable and satellite TV channels covering sports, golf, drama and entertainment. SBS headquarters are located in Mokdong, Korea with bureau offices overseas in Washington DC, New York City, Los Angeles, Tokyo, Paris, and Beijing

Kapalua Resort is a 22,000-acre; master-planned community set amidst two nature preserves and pineapple fields on Maui’s northwest coast.  The resort is renowned for its world-class golf courses, The Bay and The Plantation; 11 residential communities; premier accommodations at The Ritz-Carlton, Kapalua and The Ritz-Carlton Club and Residences, Kapalua Bay; The Kapalua Gold Villas, a condominium rental program; Kapalua Luxury Homes, a vacation home rental program; a tennis complex; three white sand beaches, including two of America’s Best Beaches, five-acre Kapalua Spa and a variety of restaurants and shops.  Nearby Kapalua Farms offers organic farm-to-fork produce and eggs to resort restaurants and the Maui community.  Kapalua Resort hosts a signature event series each year: the PGA TOUR’s season-opening SBS Championship in January, The Ritz-Carlton, Kapalua’s Celebration of the Arts in April and the Kapalua Wine & Food Festival in June. For more information, visit or call 1-877-KAPALUA.  

Media Contact:
Elizabeth Ferrer
Manager, Public Relations, Kapalua Resort
Kapalua Land Company, Ltd.
200 Village Road

Lahaina, HI 96761
Office 808-665-8223
Cell 808-357-0087
Fax 808-665-3779

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